Technology has led people to new heights.
But not everyone uses it the same way.
This creates a bigger and bigger gap between those that create and those that consume.
As creators, consumers, and companies converge, it may be only a few big platforms that provide all the tools cheaply and take all the value.
Existing laws haven't adapted well to this change in everything being "free."
This may be why advertising has been one of the few long-term profitable ways to run a technology business.
Which companies do you think benefit from this the most?
Those that best know the most people?
![```mermaid graph TD A[Creators] -->|content| B A -->|collaborate| A B[Media Platforms] -->|tools/services| A B -->|some ad revenue| A B -->|collaborate| B B -->|advertising| C C[Consumers] -->|money| A C -->|engagement| B C -->|subscriptions| B C -->|sales| D D[Companies] --> |ad spend| B ```](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5881f1fc-cf49-4dea-ad1f-cbf6440bd5bd_1108x752.png "```mermaid graph TD A[Creators] -->|content| B A -->|collaborate| A B[Media Platforms] -->|tools/services| A B -->|some ad revenue| A B -->|collaborate| B B -->|advertising| C C[Consumers] -->|money| A C -->|engagement| B C -->|subscriptions| B C -->|sales| D D[Companies] --> |ad spend| B ```")
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